First Pitch

Bon iver flume

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In our group we made one powerpoint presentation each with our chosen song and music video idea. We then pitched these presentions to our class and recieved feedback. After some critical feedback, we decided that we wanted to go ahed with 'Flume' and use this song and idea for our music video.

The idea that we have chosen for this music video is full of themes that can be widely recognised by a large audience. It is about two teenagers, one boy and one girl, who visit a place that takes them away from their everyday lives. They reguarly visit these places, however, they are never actually there at the same time. Whilst they are there they feel eachothers presence and want to know who each other are. They feel certain love for eachother even though they have never met. The singer of the band is in the studio playing his guitar and singing, reminising and thinking about these two teenagers and where they are now. Finally the two teenagers meet as they walk across some stepping stones, they then embrace however as they do the girl disolves and disspears leaving the boy left alone standing on the stepping stones.

Research and Development

We began our research and development for our music video by talking over our ideas on songs and bands. We all agreed on the song ‘Flume’ by Bon Iver. After deciding this we began researching the band and found out a bit more of what there about. We found that when writing their songs they do not really focus on the words and if they make sense. They focus on the audio qualities and how the words sound nice. For instance this song ‘Flume’ is full of phonesthemes like the sounds ‘oo’ in ‘womb’, ‘maroon’ and ‘moon’. This makes it very soothing and easy to listen to.
We looked at other forms of art, such as photography and paintings to inspire us. We looked at some of the photos on www.lomography.com/photos

These photos helped inspire us on the style we want our video to look like, also the type of place we would like to film it.

The good thing about the song we have chosen is, that Bon Iver do not actually have an official video for this song. So we do not have anything to copy. The ideas being put forward for this video are purely our own or collected from other art forms. We are also very excited to make a video for this song and see what feedback we get from Bon Iver fans who know they do not make music videos.

Before making our decision final to do 'Flume' by Bon Iver, we looked at other songs and different ideas. We thought about doing the song 'Technologic' By Daft Punk and 'What if I'm right?' By Sandi Thom. All three songs are very different and the ideas we proposed for for each of them where all very different from each other. We made powerpoint presentations for all three of these and pitched them to the class and they helped us decide which one was the best idea. The majority said 'Flume' and so we chose it.

When we pitched our songs, we played the song in the background so they could get a taste of the song. We then explained a bit about the band and who they are. Then we talked them through our possible locations and characters, then pitched the story line fully detailed.

This is a video of Bon Iver playing the song we have chosen 'Flume'. This is the closest thing they have to a music video.

A2 - The Five Stages of Production

For our music video we began to talk about ideas on what to do. We all decided to use the song ‘Flume’ by Bon Iver.

So starting with stage 1 we will begin to research the song and look at the lyrics. We will also look at possible locations and build on the characters and who will play the singer in our video.
I think it is also important to look up and research the original band, to see what there intentions of their music is, so we don’t contrast and go against it too much.
We will also decide on the narrative during this stage as it is a vital part in the video and how it will turn out.

During stage 2 the Pre Production we will begin piecing together the story fully. The story boards will be made and completed. They will have full details including camera movement, lyrics, actions, timings etc. We will also be deciding who is carrying out the major roles. Such as, Director, Camera Sound, wardrobe manager etc.
This is important because during the process of making the video, things will run more smoothly and we will be able to get more done within our limited filming time.

Stage 3 is the shoot. A few days before the actual shoot we will do a cast check. Just to make sure we still have all our actors and band member free on the day we want the shooting day to go as smoothly as possible so we will be as prepared as we can be. We will shoot on location first because of light. Then when we have finished we will then move to the studio to do all our studio shots. Hopefully by the end of the day we will have all the shots we needed, so in the post production process we are not suck.

Stage 4 is the post production process, where we will be editing and piecing together the music video. This will include looking at our story boards and sorting out the shots into different folders. For example, Location shots, studio shots, and cross over shots.
We will work as a group to get the shots in order also making sure that the singing parts match up with the track playing on top of the video. During this stage we will finish the whole editing process.

Stage 5 is the distribution and exhibition of the video and the music. We will have to look into CD releases and internet and social spaces and marketing sites. Myspace would probably be the best site to look at to exhibit new music because of our bands image. It is alternative and indie and that is what myspace is about.