Post Production Evaluation

After the shoot day when we had got all the shots we needed we uploaded our rushes onto Final Cut Pro and created two bins to separate the Studio shots and the Location shots. We then watched through all the shots we go got and decided to name them and cut them down. Taking away all the irrelevant parts and deleting the shots that went wrong. We then made an extremely rough version of just shots in the order we wanted them to be placed. After we had made this rough cut, we went through cutting down the shots to the right time. Post to this we put the song onto final cut pro underneath the video, so we could watch it through with the track playing. It was important and useful to have the track whilst editing, because you need to get the timing of the cuts right to the song and the lip sync correct. Or else the video will just come across as amateur and unprofessional.

Whilst editing the music video, we had a few different versions of what we might want it to look like in the end. One of the versions was full of fast cuts and a few jump cuts. Then at the end everything that happened in the location world was reversed very fast and it ended on a tracking shot of Leo's face. We decided that this version did not work well with the song we had chosen because the song is slow moving and to have the jump cuts and the reverse would just mess it up and confuse the viewers. It also just wouldn't look right for the image we want to portray.

The other version, the version we used in the end consisted of slower cuts, longer shots and slow motion shots. All these things are what really pulled our music video together. We decided that it really suited the song and flowed really well.

We had to make sure that whilst going from the location shots to the studio shots that we kept it right in a continuity sense. The shots needed to be in a certain order, for example, the shot where Lottie is lying in a tree, she then sits up and drops some bright orange coloured leaves. This needed to be near the end of the video in order to be able to use the transition into the studio where the leaves start to fall into the room Leo is sitting in.

We used after effects in order to make our video more exciting. There is a moment when Ed looks back at Lottie in a tree and there is a glowing blur around him. This helped create a rather romantic and soft feel that goes very well with our video. It also made it look very dreamlike and this was important because Lottie is not real and is just a figment of Ed’s imagination.