Friday, 25 March 2011

Ancillary Task Planning 1

A digi pack is a special edition CD case/cover that usual contains anything from 4-8 sides that is primarily used for promotion purposes.

I did some research and looked at other bands digi packs in order to get an idea of how to make my own. First I looked the rock band, Paramore’s digi pack. You can see it in the picture shown here. It features a picture of the band on the front, their names, and their songs written all over the front. I think that this band focus’ on their star image in order to sell their music. They have a very specific look in the clothes they are wearing and the rocky image they have portrayed on the front.



However, the next digi pack I have featured here is Sufjan Stevens CD cover. This is a band that makes similar music to Bon Iver and we can relate to very much in our music. As you can see, it is extremely different to the Paramore CD cover. This cover does not include Sufjans Stevens face but only his name in very small at the top of the pack. It’s very interesting. Also everything featured on the front of the pack is natural and man-made. The tree, the flowers, the deer and the fish. Whereas the Paramore digi pack looked very artificial and man-made. It is very clear that he is not trying to sell his image here. He focuses on his music rather than selling himself.

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