Ancillary Product Development 1

As a group we discussed how we would like our digi pack to look. We thought that it was important to portray our artist in the correct manor by not putting his face on the front on the cover. It may be very similar to the Laura Marling poster or the Sufjan Stevens digi pack cover. Both of these do not feature the artists face but a picture that relates back to the theme of the music. During the location shoot of our music video, I took many photos of the woods and other things around us. I got many pictures of the nature that surrounded us and we thought that something like this would be a great front cover for our digi pack.

We also discussed font style and which would look the best and suit the digi pack most. We agreed on a script style font as this connects the best to the music and the target audience members would probably most prefer a script font. We decided that it is extremely important to keep the digi pack looking natural and as inartificial as possible because of our target audience. Our target audience is men and woman between the ages on about 17-30. Probably mostly women because of the dream like quality of the music and the theme. Our target audience also enjoy not seeing the artists face on the front of the digi pack because they like to listen to music with a passion, being made because they love the music. Not because they just want to make money and sell their face. The fact that the front cover may not be his face, I think may draw in people who like similar music, to buy our CD.

We also had the idea of placing a drawn picture of our singer Leo on the front of the digi pack. We thought that by placing a drawn picture of him it would be seen as selling his music on his image as it is only a drawn picture of him. However we decided against this as we wanted to keep the digi pack as true to the genre of music as much as possible. This was important to me as I enjoy this type of music and respect artists who make music for the sake of music and not for the sake of selling and making money.