Final Ideas For Ancillary Products
After finishing both our digi pack and our poster we saw many synergistic link qualities between the two and where very happy 
with the outcome. When making our digi pack on adobe Photoshop, we used a six sided template, however in the process of making it we decided that a six sided digi pack was not necessary for our genre as it is rather simple and more to do with the music than the commercialism. We then changed it, and used a four sided digi pack template and decided that this worked a lot better. We printed it out to see what it looked like, but realised that we needed to flip two of the sides upside down, as when we print it and fold it, it will then all be in the right position etc. I then went back onto Photoshop and flipped the two top sides upside down and re printed it. I then cut it and folded it and it was all in perfect position and looked great! We included a track list on the back, a picture of Leo on the inside so he is not selling his face but letting his fans see him. And also a page with the two character from the music video in, featuring the lyrics to the song 'Flume' that we used, for our music video. We included all these things because we thought this is the kind of thing that our target audience would like to see and expect when buying our CD. We didnt want it to be too, 'in your face', or too dull and boring so we found a mid way point that worked very well. We also made our poster on Adobe Photoshop, using a portrait A4 size layout. W
e decided to use a picture that I took during the location shoot. It is of a leaf hanging off a spiders web on a branch. We thought that this picture was rather beautiful and very suitable for our poster. We placed this photo into Photoshop and then played around with where we would place the text and Leo’s name. We already knew what font we where using because we needed to sue the same font as on the digi pack. It is the font, Edwardian Script and is very pretty looking and rather old fashioned. We chose this font because I think that our target audience are the kind of people to be into old fashioned and vintage style things. We also used old fashioned and vintage style things in out music video, so by using an old fashioned, vintage style writing helps create even more synergy in our entire production of both music video and campaign. I think that both our digi pack and our poster where a great success and work very well for our style of music. It appeals very well to our target audience and they would be very inclined to either buy our CD or go to one of their concerts. As a campaign I think that it works very well because there is a lot of synergy included in all of the areas. It also goes against the normal conventions of pop music and this is something, as a group, we felt very strongly about doing.
with the outcome. When making our digi pack on adobe Photoshop, we used a six sided template, however in the process of making it we decided that a six sided digi pack was not necessary for our genre as it is rather simple and more to do with the music than the commercialism. We then changed it, and used a four sided digi pack template and decided that this worked a lot better. We printed it out to see what it looked like, but realised that we needed to flip two of the sides upside down, as when we print it and fold it, it will then all be in the right position etc. I then went back onto Photoshop and flipped the two top sides upside down and re printed it. I then cut it and folded it and it was all in perfect position and looked great! We included a track list on the back, a picture of Leo on the inside so he is not selling his face but letting his fans see him. And also a page with the two character from the music video in, featuring the lyrics to the song 'Flume' that we used, for our music video. We included all these things because we thought this is the kind of thing that our target audience would like to see and expect when buying our CD. We didnt want it to be too, 'in your face', or too dull and boring so we found a mid way point that worked very well. We also made our poster on Adobe Photoshop, using a portrait A4 size layout. W
e decided to use a picture that I took during the location shoot. It is of a leaf hanging off a spiders web on a branch. We thought that this picture was rather beautiful and very suitable for our poster. We placed this photo into Photoshop and then played around with where we would place the text and Leo’s name. We already knew what font we where using because we needed to sue the same font as on the digi pack. It is the font, Edwardian Script and is very pretty looking and rather old fashioned. We chose this font because I think that our target audience are the kind of people to be into old fashioned and vintage style things. We also used old fashioned and vintage style things in out music video, so by using an old fashioned, vintage style writing helps create even more synergy in our entire production of both music video and campaign. I think that both our digi pack and our poster where a great success and work very well for our style of music. It appeals very well to our target audience and they would be very inclined to either buy our CD or go to one of their concerts. As a campaign I think that it works very well because there is a lot of synergy included in all of the areas. It also goes against the normal conventions of pop music and this is something, as a group, we felt very strongly about doing.
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