Ancillary Task Planning 2

This poster I have uploaded is for Justin Bieber. He is a very mainstream artist who makes pop music. His songs normally feature famous mainstream rap artists. As you can see by his poster he is clearly shown and covers almost the whole poster. He is shown in a way that by will excite his female fans because he looks quite attractive. The writing that is featured on the poster is quite pop looking as it is sans serif and smooth. Part of the writing is in purple and I think this is because his target audience is mainly girls between the ages of 10-18. By making the text a bright colour like purple it draws the girls into looking at it, and getting rather excited by seeing Justin Bieber’s face featured on a large poster.

You can tell by just looking at this poster that he definitely relies on his star image to sell his music. I think that many young girls buy his music and will go to his concerts because he is a teenage heartthrob and they all fancy him. The fact that he has an average voice doesn’t seem to matter to his fans, because it is all about his image. Also the fact that he normally features other famous artists in his songs, tells us that he is not good enough to just sell a song with his voice. He needs other artists to sell it by their names as well as his.

The next poster I have uploaded is for the singer/songwriter Laura Marling. She is an acoustic folk musician who is extremely into her music career. As you can see by her poster I have uploaded she is not featured on it. However, instead is a drawing of a man with lots of plants and leaves around him. It almost looks like a very old fashioned poster that they used to use when they didn’t have cameras and such.

The poster does include her name in a script font, with details on her new CD. It also explains that a 7inch vinyl is available to buy. By featuring that vinyls of her music are available it tells us that her target audience is a very different one to that of Justin Bieber’s. The sort of people who would buy and listen to vinyls are people who are really into their music and listen to it for the sound of their music. It Not the singer’s image or how good-looking they are. It would probably be aimed at an older audience too, maybe from the ages of about 17-30. Laura Marling obviously does not rely on her image in order to sell her music. She relies totally on people listening to her music and deciding from that.

These two artists are very different from each other and have extremely different posters. That is why I chose them because I thought that it would be interesting to compare and contrast the two.